Laura Touysinhthiphonexay
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Reroute Migraine Relief

Impel Neuropharma was launching a groundbreaking migraine-relief drug - one that would be delivered directly to the source of the pain. Ahead of the product launch, the brand wanted to educate the public on how the intricacies of migraines can affect the entire body and how those affects can lower the efficacy of traditional treatments.

We partnered with Ed Fairburn, a UK based artist who experiences migraines, to tell the intricate story of migraines through his incredibly detailed topopointillist artwork.

We also created content to amplify the campaign messaging for Ed’s personal Instagram channel.

Awards: MM+M Gold Best New Product Launch

Creative Director: James Buonantuono
Associate Creative Director: Laura Touysinhthiphonexay
Senior Art Director: Christina Adamson
Senior Video Editor: Luke Delahanty
Animator/Illustrator: Ty Ning