Creative Director: James Buonantuono
Associate Creative Director: Edwin Poche
Sr. Art Director: Laura Touysinhthiphonexay
As part of Mucinex’s launch of their new Nightshift Cold and Flu product, they charged our team with creating a Tiktok campaign. Since this was the first OTC brand to launch on Tiktok, we wanted to make a splash.
We partnered with Stephen “tWitch” Boss and Alison Holker Boss to create a one-of-a-kind dance challenge featuring Mr. Mucus, zombies, and moody music video lighting inspired by the Weeknd.
Creative Director: James Buonantuono
Associate Creative Director: Edwin Poche
Sr. Art Director: Laura Touysinhthiphonexay